Direct mail fundraising is counter-intuitive. Chances are that you, your board and others on staff have opinions about your direct mail program. And chances are even better (in fact, close...
5 Ways Your Brand Can Destroy Your Fundraising Results
I've been talking about nonprofit branding a lot lately with organizations all over the country. Seems brand strategy is top of mind once again for organizations trying to raise their...
Fundraising tips from #russreid2012
Here are some great quick fundraising tips I picked up at Russ Reid's 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach,...
Direct Mail Fundraising Tip of the Week (#4)
Write your direct mail letter like you'd write to a close friend. Make it warm, personal and informal. Adhering to the APA and MLA style guides might make the brand...
The 3 E’s of Nonprofit Board Responsibility
Engage. Evaluate. Evangelize. There are many qualities you want in board members - and many responsibilities they need to be ready to assume. Three of the most important responsibilities are...
Direct Mail Fundraising Tip of the Week (#3)
In this multi-channel world, anywhere from 10% - 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And...
Blackbaud’s updated Index of Charitable Giving
Click the image below to download Blackbaud's most recent Index for Charitable Giving (released this morning):
Creating Your Development Action Plan – Part 2 of 2
This is the second half of my 2 part series on Creating Your Development Action Plan. In Part 1 we covered why you need a plan and how you should...
Direct Mail Fundraising Tip of the Week (#2)
Maximize the Return On Investment (ROI) in your direct mail cultivation (renewal) stream by segmenting your donors based on Recency (recent date of last gift), Frequency (total # of gifts...
Creating Your Development Action Plan – Part 1 of 2
NOTE: This is Part 1 of a 2 Part blog post on Creating Your Development Action Plan. In this first installment we'll cover the reasons why you need a written...