The minute I saw this envelope I knew the package was doomed. The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn't the only thing wrong with this...
Plan your direct mail as a continuity strategy (Tip #29)
Think of direct mail fundraising as a program, not an uncoordinated set of mailings you send throughout the year. Plan your mail program out annually, calendaring out each activity (extra...
Use a campaign deadline to increase urgency in your direct mail (Tip #28)
Create urgency with a deadline for responding to your appeal. Prominently highlight the deadline on your outer envelope, within your letter (as part of your ask), in your letter's P.S....
13 Ways To Engage Major Donors
Chronicle of Philanthropy recently reported that big gifts from major donors are on the decline. Their analysis of recent studies confirms giving patterns of wealthy donors today mirror those of...
Yes, your thank you letters CAN generate revenue too (Tip #27)
Use a custom thank you letter with each direct mail appeal. Use it to tell donors how their gift was (or will be) used, and to show sincere appreciation for...
How to Hire a Nonprofit Marketing Director
Hiring in the nonprofit space can be challenging, just as it often is in the commercial sector. But maybe for different reasons. Last week I blogged about integrated fundraising. A...
What should you test in your direct mail? (Tip #26)
Test variables that matter and can have a significant impact on results. New lists, new list categories, segmentation strategies, offers, package formats, timing and ask strategies. These variables all have...
63 Fatal Fundraising Mistakes to Avoid
With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it's more important than ever to focus on getting...
Is your donor acquisition strategy working?
Is your new donor acquisition strategy working? How do you know? What's your measure of success? If you want a strong Fall acquisition season this year, your prime planning time...
Where do newsletters fit in your direct mail program? (Tip #25)
Newsletters are a great addition to your direct mail program. Unlike direct mail solicitation letters, you can use them to tell more in-depth stories, thank your donors in special ways...