Should you invest in branding, OR, should you invest in fundraising?
What creates greater impact for your cause?
The answer often depends on who you ask. There are plenty of fundraising consultants who will tell you that investing in brand is a useless exercise, and all you need to do to be successful is invest in fundraising.
Buy more direct mail. Spend more on paid ad programs. Hire more consultants. Do more events.
If you’re not careful, you’ll invest in a grab bag of tactics that may not move the needle for you on revenue.
Sadly, too many nonprofits do this very thing. They spend a ton of money and time on fundraising tactics when their organization is largely unknown. This leads to low fundraising returns, high costs, disappointment, and decreased mission impact.
Here’s the secret that Kevin L. Brown knows all too well.
Investing strategically in your nonprofit’s brand is a force multiplier that can enhance your credibility in the community and provide the fuel that accelerates your fundraising effectiveness.
In his new book (an Amazon #1 Best Seller in multiple categories), Fundable & Findable, Kevin gives you a strategic roadmap to grow your brand’s impact and scale revenue for your organization. His book is not theory. It’s practical, hands-on guidance, complete with tips, to-do’s, charts, and guides that will help you execute a plan in your organization.
Key Takeaways from Our Conversation:
- Too many nonprofits are unseen, unheard, and underfunded.
- Complicated missions complicate fundraising efforts.
- Mission clarity is essential for effective fundraising.
- Leaders must communicate their vision repeatedly to their teams.
- Brand investment should lead to monetary returns.
- Nonprofits often lack adequate staffing for communications and branding.
- Strategic planning is crucial for setting priorities and achieving goals.
- Small nonprofits should focus on mission clarity first.
- Effective communication can enhance donor engagement and support.
- Building a brand is a process that requires time and effort.
If you want to level up your leadership impact and create more value for your organization and those you serve, check out my 90-Day Leader’s Journey email course today!