Virtuous 2025 Benchmark Report

Do you know the 7 key donor performance metrics that drive organizational fundraising success in your nonprofit? 

My friends Gabe Cooper and Carly Berna from Virtuous help us dig into those KPI trends in this conversation about the Virtuous 2025 Nonprofit Benchmarking Report.

Some of the insights we cover in this conversation include:

• The importance of donor retention, and the key difference between overall retention and net donor retention
• Challenges facing the nonprofit sector, and how doubling down on relationship, personalization, and automation can help offset some of those challenges
• Why you have to start leveraging data and automation (including AI) to increase personalization and connection with your supporters
• Average Gift trends and what we should take away from the increases in Mid-level giving across the nation
• What’s going on with new donor acquisition and why you need to pay attention
• Why you need to understand Donor Lifetime Value, and how that should guide your fundraising investment strategy

What I LOVE about this conversation is that Gabe and Carly point out what’s going RIGHT in our sector, where the bright spots in giving are, and how nonprofit leaders and fundraisers can harness this data to increase donor engagement and giving. 

Grab the report HERE!