Let’s face it. We’ve collectively been punched in the face over the last eight weeks by this COVID-19 crisis.
Many organizations have been hit hard by the COVID-19 crisis, entire communities, families, and individual lives have been changed forever.
As fundraisers, we have an obligation to care for our supporters, for those who seek services from our organizations, and for the communities in which we serve. And as leaders, we have an obligation to lead with clarity and empathy.
These are difficult times, no doubt. The old challenges that organizations faced before COVID-19 still exist, but now they’re magnified by a crisis that demands a unique and more rapid response than most organizations are prepared to deliver upon.
A lot of people and organizations are struggling to get their footing, and to figure out how to move forward confidently and effectively in the face of the mounting pressure from this crisis.
Today, I want to share a series of resources with you that I hope will help you lead more effectively and continue moving your fundraising forward in spite of the challenges we all face right now.
A crisis requires a permanent change in the way an organization operates and threatens its very existence, while a problem does not.
That’s an interesting perspective, and I agree with you. It’s much easier to assume that a problem will go away tomorrow and everything will return to “normal”, whereas with a crisis, you begin to realize that “normal” may no longer be a thing at all.