Media Appearances, Keynotes, Interviews, and Articles
Treating every donor like a major donor sounds like a great idea. But how do you actually make it happen? In this article I give you the “why” behind the mantra of Treat Every Donor Like a Major Donor™, and 10 tips to help you make it a reality in your organization.
Fundraising is BROKEN. Donors want different experiences, greater access, more transparency, and an opportunity to engage with nonprofits on their terms. And they’re ready to abandon nonprofit brands if they don’t get these things. Most nonprofits haven’t figured this out. But we have. We know there’s a better way, and in this article I walk you through what that means and why you need to embrace it.
Live today like it’s the best gift you’ve ever been given, because you never know what tomorrow will bring.
Yesterday I spoke with a good friend who shared with me about another friend’s tragic situation. His wife went into the hospital for a minor surgical procedure and died shortly thereafter due to a blood clot. She was an otherwise healthy person, with dreams and hopes for the future…
In this discussion, Patton McDowell, Founder of PMA Consulting talks with Andrew about the how toxic workplaces contribute to the inability of nonprofit organizations to raise the revenue necessary to achieve mission. You’ll hear specific methods for addressing toxic behaviors with your board, staff and donors that will help you create a more successful environment.
Organizations (be they companies, nonprofits, churches, etc.) are living organisms made up of people who regularly grow, and change, and where every person comes from a different place and brings with them a unique set of perspectives and opinions.
Your job as a leader is to develop a common culture that attracts the best talent possible and provides them with a platform to do their best work in the most effective way possible.
As a nonprofit marketer, your most important role is to create meaningful connections with supporters to increase commitment, reduce friction and grow revenue. It’s about creating relevance around what your constituents already care about; what they already want, hope and desire for themselves and their interactions with your brand.
The economy is confusing as all get-out right now, and as the financial climate causes nonprofits to take a serious look at expenses, fundraising software and tools will consequently be analyzed for their rate of return. You’re probably asking yourself: What fundraising technologies and tools are mission-critical for your nonprofit, even—or especially—during a recession? Here’s a list to get you started plus some advice for getting your nonprofit through tough times unscathed… and possibly in a better place than before those dark clouds descended.
“How Do We Keep Fear From Undermining Our Fundraising Efforts” interview on the Responsive Fundraising Podcast.
In this conversation, Jason Lewis, Founder of Responsive Fundraising and I discuss the key strategies and approach that fundraisers and organizations can leverage to make sure that fear doesn’t undermine fundraising results in times of crisis. This conversation focused on the COVID-19 crisis, but is applicable to any disaster or crisis situation.
Selling professional services often involves a complex, multilayered and lengthy consideration and buying process. In my 20-plus years selling professional services (specifically advertising and marketing), I’ve never experienced a one-call close. I’ve seen the sales cycle run anywhere from 30 days to 12 months, depending on scale, complexity and cost.
Over the last two decades, I’ve closed more than 125 professional services deals. In that time, I’ve discovered 10 tips that can help you close more professional services deals:
“Maximizing Mid-level Giving” webinar with Bloomerang
Mid-level fundraising is all the rage right now in the nonprofit sector. In this Bloomerang hosted webinar I unpack why Mid-level makes sense for you, how you can launch and scale a Mid-level program, and share some examples and case data. You can watch the webinar recording here, and download the slides here.
“The Best Tips For Amazing Nonprofit Newsletters (Nonprofit Blog Carnival)” on the Fundraising Authority
Donor newsletters (both snail mail and e-mail) provide the foundation for many non-profits’ donor communications strategies. Newsletters help organizations build better relationships with their donors and prospects, and keep supporters informed about the programs, activities, an… Read more
I walked away from the C-suite two nearly two years ago.
It was one of those decisions that everyone in my network had an opinion on or questions about.
What are you doing?
Are you crazy? You’re a company PRESIDENT — why would you take a role below that at this point in your career?
“How I Built My Fundraising Consulting Practice” interview with iMarketSmart
Andrew Olsen is Senior Vice President at Newport One, a direct response fundraising agency headquartered in Duxbury, MA. Prior he was an independent fundraising consultant and is the author of Rainmaking: The Fundraiser’s Guide to Landing Big Gifts… Read more
“Silver BB’s and Culture” interview with iMarketSmart
Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets or unicorns and instead why it takes a lot of… Read more