Today's guest post on the biggest mistake fundraisers make is from my great friend (and co-author of Rainmaking: The Fundraiser's Guide To Landing Big Gifts), Roy C. Jones, CFRE. “For...
Middle donor engagement increases revenue by 20%+
In the third quarter of 2014 one of my clients -- a small hunger and poverty relief organization -- began implementing a middle donor engagement strategy that included phone calls, handwritten thank...
5 Questions Every Fundraiser Should Ask Each Day
In today's world we all move so quickly and have so many competing priorities. I find that if I'm not intentional about asking myself a few critical questions each day,...
Why #HungerActionMonth Is Important To Me
September is Hunger Action Month in the U.S. It's a special time of year when Food Banks all across the United States, in conjunction with Feeding America, ask Americans...
Guest Post: Two of the biggest mistakes nonprofits make
As I continue with the second installment in this series on the biggest mistakes nonprofits make, I've asked veteran nonprofit executive and fundraising consultant, Jim Shapiro, to share his thoughts...
WEBINAR: Maximizing the Middle
Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...
Guest Post: The two biggest monthly giving mistakes nonprofits make
I'm launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping...
Google Grants vs. Paid Search Campaigns
Sometimes otherwise smart fundraising consultants give bad advice. I saw that happen last week. A senior-level consultant from a typically reputable fundraising agency completely missed the mark on digital strategy....
Your donors are tired of being crappily asked
Last month Marc A. Pitman wrote on the myth of donor fatigue. Something Marc said stuck with me, and hit home like a hammer when I got an email solicitation...
Should you include a reply envelope in your thank you letters?
I get this question all the time! And I’m sure there are a lot of people who will disagree with me on this topic. My standard response to development directors...