John Walsh is one of the most innovative digital marketers in the nonprofit sector today. He currently leads email marketing at one of the world’s largest Evangelical ministry organizations.
In this episode, you’ll hear John and I discuss all things email marketing and fundraising, including:
- Designing and executing an effective email testing strategy
- How to determine whether a variable is worth testing or not
- The impact of change management and innovation on digital marketing and fundraising efforts
- How his organization has created new and unique donor experiences during COVID, and the result of those efforts.
If you’re interested in digital marketing and fundraising, you’ll want to pay attention to this episode!
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