Nonprofit Digital Strategies for Growth

There are few in our sector who have the kind of deep experience, fresh perspective, and drive for growth and excellence like David Schwab. 

David is Director of Growth Marketing at Funraise. He’s led digital fundraising and marketing strategy at multiple agencies, and he and I have raised tens of millions of dollars together for dozens of amazing causes and organizations. 

We connected recently to talk about nonprofit strategies for digital growth. 

What I love about David (among many other things) is that he’s not one to chase every new trend and push organizations to focus on crap that doesn’t actually deliver value. 

Here are some of the key insights David shared with me, and that you should be thinking about right now to drive growth in your organization’s digital fundraising and marketing efforts:

1. Why it’s more important for you to focus on the mundane, unsexy stuff like mobile experience, page load speed, and other similar aspects of digital user experience that aren’t exciting to talk about, but that have a ton of potential to help you raise more money.
2. Why you should prioritize Peer-to-Peer engagement, and how this type of fundraising strategy has the potential to deliver massive returns that you aren’t able to achieve with traditional direct marketing efforts.
3. Why your nonprofit’s decisions around technology can make or break your fundraising results. And why it probably makes WAY more sense for you to invest in digital tools that are built by fundraisers and for fundraisers instead of buying the most expensive for-profit tools and trying to retrofit them for your mission and cause. 

David and I cover a ton more in this episode that is jam-packed with strategic and tactical value. You don’t want to miss this conversation!