Jason Zwang, founder of The Giving Group, joined me to discuss the importance of understanding fundraising as a trade and the need for a balance between art and science in the industry.
Jason emphasizes the value of listening to donors, building trust, and asking good questions. He also highlights the need for fundraisers to have the support and trust of their leaders and suggests strategies for gaining that support.
With the looming talent crisis ahead of us, Jason shared his perspective on the challenges of capturing the knowledge and experience of seasoned fundraisers as they retire and the importance of maintaining the heart and humanity in the profession.
Key Takeaways
- Fundraising is a trade that requires the ability to ask good questions, listen, and build trust.
- Fundraisers need the support and trust of their leaders in order to balance short-term fundraising goals with long-term relationship building.
- Capturing the knowledge and experience of seasoned fundraisers is crucial for the future of the industry.
- A return to relationship management and a focus on impact is anticipated in the coming decade.
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